Beauty Buzz

Rexam Seeks Formulation Challenge Entries

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By: Jamie Matusow

Editor-in-Chief

Entries from around the world are being received by Rexam for the third annual Rexam Airspray Formulation Challenge, a program designed to unleash the creativity of product developers. This year, the Challenge will address the potential of the company’s newest platform in mechanical foamers in the fast-growing body wash category: the squeeze-operated EZi Foamer . Open to manufacturers, contract packagers, distributors and formulators, the product entry can target women, men, adults or children, as long as it is developed for this latest instant foam dispensing technology. Awards include $13,300 and a weekend trip to Holland during Tulip Time. Winners of the 2007 Rexam Airspray Formulation Challenge will be announced at HBA 2007, Sept. 18-20, in New York City. Submissions must be received by August 15, 2007. Formulations will be evaluated by an international panel of industry experts.

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